2013 / HTC
IF Gold AWARD 2014
The metal unibody has been part of HTC's smart phone design language since 2010. However, achieving this iconic aesthetic had significant drawbacks in the beginning--resource waste, high cost and a long production time--that the design team knew they needed to address in order to carry the design language forward in a fiscally and environmentally responsible way.
In 2011, the team set out to address these issues. Their initial concept consisted of a unibody built by aluminum extrusion, a very established technique. The main metal structure included three glass block modules--the display, the camera and speakers--resulting in the profile that eventually became the HTC One (M7) and has been emblematic of HTC's premium design language ever since.